PATTIES Foods, Bairnsdale, is getting out of the frozen berry market, following the scandal surrounding its Nanna's and Creative Gourmet branded imported frozen berries, earlier this year.
Nanna's 1kg frozen berries was determined as a causal link for dozens of people identified with Hepatitis A infection.
Last week, in New Zealand, links between a brand of imported frozen berries and people contracting Hepatitis A infection led to the government issuing instructions to heat frozen berries before consuming.
Patties Foods CEO Steven Chaur confirmed today the business had sold the Creative Gourmet frozen fruit business to Entyce Food Ingredients and was in the process of exiting Nanna's brand of frozen berries from supermarkets.
He said Patties Foods would focus on growing its core savoury and sweet pastry business.
MD & CEO, Steven Chaur, said the sale of Creative Gourmet was part of Patties Foods Strategic Growth Roadmap.
Patties had considered installing infrastructure to process Australian-grown frozen berries; recently other businesses have sought opportunities to grow into this market.
“Our core savoury and sweet pastry business, with our iconic food brands FOUR’N TWENTY, Patties, Herbert Adams and Nanna’s, represents over 90 per cent of Patties Foods sales," Mr Chaur said.
“We aim to deliver profitable growth for shareholders through a strong focus on our core savoury and sweet pastry business.”
As well as undertaking a managed exit of the Nanna’s brand of frozen fruit products sold in supermarkets, Patties Foods would also exit the Chefs Pride foodservice brand of frozen fruit products sold to distributors, in early 2016.
The Nanna’s brand would continue to focus its efforts on the sweet dessert pastry and apple pie market, Mr Chaur said.
The Chefs Pride brand would continue to focus its efforts on providing ingredient based solutions to the food service industry.